Tag Archives: adsense

Adwords Vs Adsense

The difference between Adwords and Adsense is that adwords allows you to advertise on the Google search results pages (and the network of partners) while Adsense provides the platform to use as a publisher to display Google Ads on your website.

Both platforms are developed and owned by Google and they have positively contributed to Google’s success. As a blogger or website owner there are many reasons why you should understand the difference between the two. For starters you should know what each platform is and under what circumstances you can use both Adwords and Adsense on the same website.

Google AdWords

People who want to advertise their company/product online through Google, can go to Google AdWords and buy Ad spaces. These spaces can be from Google owned sites like Search, YouTube etc or from third party websites (more on this later). Google AdWords has amazing set of targeting options and one can target visitors by keywords, placements (websites or webpages), interests etc.

Google AdWords works on a CPC model and the advertiser needs to pay only when users click on an ad. This advertising model is so successful for Google that they generate most of their income from Google AdWords.

When you register with Adwords you can create several campaigns and ads (grouped into ad groups) and each adgroup can be targeted to a specific group of people. The system allows you to select for which keywords you want your ads to appear and also for which areas, times, days etc.

AdSense

Suppose you have a very popular blog which is read by thousands every day but you do not earn revenue from them. The most obvious way of earning revenue would be to place ads on your website. But how do you convince advertisers to place their ads on your website? How would you deliver exact data which advertisers are so particular about?

Google AdSense comes to rescue in this case. AdSense allows small as well as big website owners to monetize their content or ad spaces by placing ads. Once you sign up for AdSense, any advertiser in Google AdWords can start placing their ad on your website (third party websites in AdWords are those websites which have opted in to AdSense). You need not worry about reporting, spam fighting etc as Google takes care of all this.

Google takes a commission from your earnings for providing this service though. But the amount they charge is well worth the impact it has. Millions of website owners make a living from ads today thanks to Google AdWords.